BASEMAP trusted North Powder to create the the new look and feel of their brand. The entire brand was revamped from top to bottom. Out with the orange palette and in with the green. We optimized many aspects of the brand, including the logo. The love for the outdoors is at the heart of the BASEMAP brand. It was important that the look and feel reflected the outdoors with familiar shapes like mountains and tents, all while keeping things simple and sleek.